Advertise with The 51st
Reach engaged D.C. community members, support independent journalism.
The 51st is a new worker-led nonprofit newsroom in D.C., launched from the ashes of DCist. Here's how to get your message in front of our active and growing audience:
| Placement Options | Weekly Rate |
|---|---|
Newsletter Ad
|
$200 |
Website Ad
|
$200 |
Instagram Story Ad
|
$150 |
| One-month Package | |
|---|---|
|
$1,500 |
Specs
Newsletter and website advertisements are square: provide a graphic at least 1000 pixels x 1000 pixels.
Instagram advertisements ("story" posts) are vertical rectangles. A full-size Instagram story is 1920 pixels tall x 1080 pixels wide. However, The 51st requires 200 pixels of vertical space to add the hyperlink associated with your promotion and to clearly label the graphic as an advertisement for our audience. The customer may:
- incorporate that amount of empty space within a full 1920 pixels x 1080 pixels design;
- or provide a 1720 pixels x 1080 pixels graphic that The 51st can place your link and our disclaimer outside of, while still within Instagram's display area.
- *Instagram story posts can also use a square graphic. It does not maximize the space, but this is a simple option if you wish to advertise on multiple platforms while only designing one graphic.
Policies
- Advertising orders must be placed no later than one business day in advance of the desired display dates.
- If no inventory remains available for the requested dates, we'll notify you as soon as possible.
- All advertising materials are provided by the customer; or you may commission a design from The 51st for $150/hour.
- The advertiser is fully responsible for all advertising materials. The 51st is not responsible for reviewing for any errors, misspellings, or inaccurate descriptions.
- The advertiser may choose to provide one URL for any ad(s) to link to.