The 51st is a new worker-led nonprofit newsroom in D.C., launching out of the ashes of DCist. Get your message in front of our active and growing audience.

Placement Options Weekly Rate
Newsletter Ad
  • 6,500 subscrbers
  • 70% open rate
  • Once weekly send
 $200
Website Ad
  • 7,000+ unique visitors weekly
  • Displayed on the homepage + individual story pages
 $200
Instagram Story Ad
  • 14,000+ followers
  • (1) “Story” post with a link
 $150
One-month Package
  • (4) Newsletter ads
  • (1) Web ad for the full month (homepage + story pages)
  • (2) Instagram Story ads
 $1,900
$1,500

Specs

  • All ad graphics are provided by the customer; or you may commission a design from The 51st for an additional $200 fee.
  • Newsletter and web ads are square: provide a graphic at least 1000px x 1000px.
  • Instagram ads allow for a vertical rectangle, as tall as 1720px x 1080px (which leaves room for our “Advertisement:” disclaimer); square ads may be used here.
Contact advertise@51st.news!