Advertise with The 51st

Newsletter and website advertisements are square: provide a graphic at least 1000 pixels x 1000 pixels.

Instagram advertisements ("story" posts) are vertical rectangles. A full-size Instagram story is 1920 pixels tall x 1080 pixels wide. However, The 51st requires 200 pixels of vertical space to add the hyperlink associated with your promotion and to clearly label the graphic as an advertisement for our audience. The customer may:

• incorporate that amount of empty space within a full 1920 pixel x 1080 pixel design;
• or provide a 1720 pixel x 1080 pixel graphic that The 51st can place your link and our disclaimer outside of, while still within Instagram's display area.
• *Instagram story posts can also use a square graphic. It does not maximize the space, but this is a simple option if you wish to advertise on multiple platforms while only designing one graphic.

Sponsored event listings are all text, provided by the client. They include a title with a hyperlink, a description, and logistical information — formatted like the other unpaid and curated listings but elevated in the sponsorship box.

• The description may be a maximum of 350 characters.
• You should provide a location, start time or time range, and cost or cost range. This information is separate from the description and does not count toward that 350-character limit.

• Advertising orders must be placed no later than one business day in advance of the desired display dates.
• If no inventory remains available for the requested dates, we'll notify you as soon as possible.
• All advertising materials are provided by the customer; or you may commission a design from The 51st for $150/hour.
• The advertiser is fully responsible for all advertising materials. The 51st is not responsible for reviewing for any errors, misspellings, or inaccurate descriptions. 
• The advertiser may choose to provide one URL for any ad(s) to link to.