LOST: 51,000+ DCist readers

Can you help us find them? We're offering fun rewards via our ~brand-new referral program~.

On a dark grey background “DCist Readers with the DCist logo”,  the 51st logo has two large eyes on top of it, staring longly at DCist readers.
Like a year long missed connection.

Hi readers,

We left something important out of the email we sent last week announcing our end-of-year campaign

There’s a motivation behind our goal to grow our newsletter subscriber list: We know these readers are out there.

When DCist was shut down, the team had 70,000+ newsletter subscribers. The 51st is proud to rise from the ashes, but today, most of those DCist subscribers — our neighbors and friends — are just no longer receiving the kind of local news they signed up for. 

Over a year ago, we approached WAMU about the possibility of acquiring DCist’s newsletter list and social media accounts. Last week, we received a final answer: No. 

There’s a lot to unpack about the decision, but we’re looking towards the future instead. We’ll just have to find those readers ourselves. Are you able to help us?

We know 2026 is going to be a critical year for political news in D.C. — from our increasingly competitive local elections to the continued negotiation with federal lawmakers. That's why it's so important we finish the year by meeting our goal to find 3,000 new subscribers.

We especially want to find the people who loved DCist, but don’t yet know The 51st exists
. They walk among us: Our neighbors, colleagues, and friends. Do you know any of them personally, and can you help reunite them with local journalism? 

To help us get there, we've launched a referral challenge, where you can access a unique signup link to share and recruit 51st subscribers. Each week until December 31st, we'll award two prizes: one to the person who referred the most subscribers and another to a new subscriber chosen at random. Thanks for supporting and playing!

Have other plans for how you might help us reach former DCist fans? Reach out, we love hearing your ideas!

With a ton of gratitude,
Maddie Poore

P.S. Newsmatch is still going strong, all gifts and subscriptions (and gift subscriptions!) from now until Dec. 31st are doubled. Hell yeah.

P.P.S. If you don't want to leave it up to referral challenge chance, members can order these exclusive D.C. pride t-shirts until Dec. 5th!

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